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Case Study

Swipe Right for Mayo

Brand: Kraft Real Mayo (2023)

Can Mayo Make You More Attractive?

For National Lover’s Day, Kraft Real Mayo conducted a real social experiment on dating apps, releasing identical profiles - some with mayo and some without-  to prove whether or not being a mayo freak can make you more dateable.

Creative Director: Daniel Szczepanek, Art Director: Deanne Wint, Copywriter: Anna Klusek, Sr. Motion Designers: Branson Schell, Daniel Corrigan, Graphic Designer: Crystal Huang

Food Content Creator | Advertising
Based on Toronto
CA/UK Citizenship

© 2025 dUN x dEE

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