top of page

Case Study
Swipe Right for Mayo
Brand: Kraft Real Mayo (2023)

Can Mayo Make You More Attractive?
For National Lover’s Day, Kraft Real Mayo conducted a real social experiment on dating apps, releasing identical profiles - some with mayo and some without- to prove whether or not being a mayo freak can make you more dateable.
Creative Director: Daniel Szczepanek, Art Director: Deanne Wint, Copywriter: Anna Klusek, Sr. Motion Designers: Branson Schell, Daniel Corrigan, Graphic Designer: Crystal Huang

bottom of page