During a Maple Leafs playoff game on April 20, 2023, a fan was caught by Bardown dipping licorice in Kraft Mayo. The video went viral and got people talking. With the Leafs in the thick of a playoff hunt, we wanted to leverage the opportunity, and keep the story going. 

 

Thanks to our followers, we found our mayo MVP, reached out to offer him a custom Maple Leafs jersey, mayo care package, and tickets to game 5 in the playoff series on April 27, 2023. He accepted the offer, so we met up with him before the game to deliver his gifts and shoot some additional reactive content.

​

Creative Director: Daniel Szczepanek, Art Director/Content Creator: Deanne Wint, Copywriter: Anna Klusek, Social Media Manager: Ben Badiuk.